Every day I see a Primark advertisement, be it on a bus stop, inside the T, or online. And every day, I wonder about the true cost of a $28 winter coat. I believe the chain’s popularity is symptomatic of a larger issue at hand: a lack of consideration for the repercussions of retailers that function on a high-volume, low-price model. A wide chasm between cost and value has opened up in the American consumer conscience.
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